What’s in a name? that which we call a rose By any other name would smell as sweet;
Act II, Scene ii, Romeo and Juliet, William Shakespeare
The Athabasca tar sands have always been, are now, and will always be known as… the Athabasca tar sands.
Why? Because the tar sands’ consistency is actually similar to *wait for it* tar!
The Athabasca tar sands have always been, are now, and will always be known as… the Athabasca tar sands.
No amount of public relations (READ: spin) and/or propaganda will ever change that — or will it?
Next thing you know, Harper government will be referring to the Athabasca tar sands as the Western Canada bitumen deposits.